Alan CornfordFeb 19, 20215 minDiscovery & Delight Emotional-Functional Customer Love ExampleA Methodology for discovering "Customer Love" for Electric Cars Pre-Tesla In the last few pieces we described several steps in the early...
Alan CornfordFeb 19, 20215 minCustomer Discovery & Delight Management - "Customer Love"Startup ideas are elusive and they are very counterintuitive. You can't always trust your instincts. So the key is to be expert on your...
Alan CornfordFeb 17, 20219 minMarket Need DiscoveryInnovation Customer Discovery and Delight Value In short, innovation begins with - a problem being experienced by customers with needs -...
Vivek RaoJan 22, 20219 minStop the FAIL!I've been working as a software engineer for over 10 years now. In that time my definition of what an innovative company is and how one...